Chiara Ferragni is an Italian fashion entrepreneur. She is an influencer who started her career in October 2009 by creating her fashion blog “The Blonde Salad” and did campaigns for brands like Tod’s, Louis Vuitton, SKII, Dior, and Pantene.
Some say Ferragni is not as intelligent as she would like us to believe just because she did not even graduate. But no matter what the world says, this young woman in early 30s, in less than ten years has been able to build an empire with her personal brand. Not just this; she was ranked first in the Forbes list of the most powerful influencers and even became a Harvard Business School case study.
In October 2016 she started dating Italian rapper-singer Fedez and they got engaged on May 6, 2017, during his concert in Verona, Italy. The concert and proposal were broadcast live on the Italian radio and TV channel RTL 102.5.
Chiara Ferragni ’s personal branding is something to take inspiration from. Chiara’s excellent sense of style allows her to be on the cutting edge of trends, and she knows how to utilize natural-born gifts into a sustainable business. Whether it is brand partnerships or event sponsorships, Chiara never stops innovating, elevating, and most importantly, monetizing her brand.
She will always be going to be inspirational for those who are interested in creating a personal brand like her, follow her to understand the importance of personal branding.
Brand Secret Ingredient: Understanding of Fashion Trends & Social Presence
Approx Networth: £8.5 million
Instagram Followers: 15.9 M