Paris Hilton, everyone knows who she is. Like her or hate her, but you can’t ignore her. That is completely why Paris Hilton is the perfect example of the importance of creating a personal brand.
So far, she’s has become a tall-size brand that consists of a well-known perfume line, a franchise of stores of her in over 40 countries, a beach resort, a cosmetics line and a children’s clothing line. Also, she legally trademarked the phrase “That’s Hot” as she won a court case against Hallmark that released a card using the same phrase.
Hilton has planned properties in Dubai, Las Vegas and New York. She also made a beautiful beach club in the Philippines post a successful partnership with Century Properties. Mentioning about an important step in developing Paris Hilton’s personal branding strategy, she showed her value by broadcasting herself into the living rooms of millions around the world with a show “The Simple Life”, which was a global hit.
When it comes to marketing herself, no one can beat Paris Hilton in it. She knows every bit of taking care of her personal brand to reach more and more people and create a good image of her. Around the world, she has 50 boutiques that sell her purses, accessories and perfumes. In 2011, Variety named Paris its “Billion Dollar Entrepreneur”.
We can all take inspiration from Paris Hilton about building our own personal brand. It’s also important to understand at the same time that not everyone can build such a brand like hers, but being in the public eye is vital for career and reputation.
We can all take inspiration from Paris Hilton about building our own personal brand. It’s also important to understand at the same time that your personal brand is a reflection of the kind of person you are and want to be–your values, your motivations, your career goals, so build an authentic brand because authenticity is one of your biggest assets and strongest differentiating factors.
Brand Secret Ingredient: Sex Tape & The Simple Life
Approx Networth: $300 million
Instagram Followers: 10.2 M