fbpx
Personal Brand Scoop

Clinique Signs Radhika Apte as Brand Ambassador for India

The renowned American skincare brand Clinique has signed Bollywood actress Radhika Apte as its first brand ambassador for India. The actress personifies Clinique’s viewpoint of empowering, inspiring and bringing happiness to women by rejoicing natural beauty through great skin.

“What better way to start this year than with Clinique. Skincare has always been an integral part of my beauty regime alongside drinking water, staying fit and sleeping well. I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness,” said Radhika Apte.

Clinique India focuses on boosting brand knowledge, extending consumer engagement and driving awareness on the value of good skincare habits through a series of campaigns featuring Radhika in 2019. Radhika will appear in her first campaign for a new moisturiser and the campaigns will play across social media, digital media and in-store in India and around the world.