A Guide To Creating An Eye-Catching Billboard Ad For Your Company

Creating an eye-catching billboard ad is a crucial marketing strategy for any company aiming to capture attention and leave a lasting impression. Unlike digital ads, billboards are static and must communicate your message swiftly and memorably as potential customers pass by. Here’s a comprehensive guide to designing an effective billboard ad for your company.

Know Your Objective

Before diving into design, clearly define what you want to achieve with your billboard. Are you looking to build brand awareness, promote a specific product, or drive traffic to your website? Your objective will influence every aspect of your design, from the message to the imagery.


Understand the environment where your billboard will be placed. A billboard on a busy highway will have different design considerations than one in an urban setting. Consider the viewing distance and the speed at which people will be passing by. This will help determine the size of the text and the complexity of the images you use.

Keep It Simple

A billboard needs to convey its message in about six seconds. To achieve this, simplicity is key. Use a minimal amount of text—ideally, no more than seven words. Focus on a single, clear message. Avoid cluttering the billboard with multiple ideas or calls to action.

Strong Visuals

Images are processed much faster than text. Use high-quality, impactful visuals that support your message. Whether it’s a striking photograph, a bold graphic, or a clear logo, ensure that the image is relevant and high resolution. Bright, contrasting colors will help your billboard stand out and be easily readable from a distance. In order for your visuals to shine through, you will need to use high quality printing materials to get the desired effect. Going to a wholesale material supplier is a good idea because then you can be certain that your ads will be good quality. 

Bold, Readable Text

Choose fonts that are bold and easy to read from afar. Sans-serif fonts are often preferred for their clarity. The text color should contrast sharply with the background to ensure legibility. Keep the text large enough so that it’s readable from the maximum distance at which viewers will see the billboard.

Compelling Call to Action

Your billboard should include a clear and concise call to action (CTA). This could be a phone number, website, or a simple directive like “Visit Us Today” or “Call Now.” Ensure the CTA is easy to remember since passersby won’t have much time to jot down details.

Brand Consistency

Ensure that your billboard aligns with your overall branding strategy. Use your company’s colors, logo, and tagline consistently. This not only reinforces brand recognition but also builds trust with your audience.

Use of Technology

Consider incorporating QR codes or short, easy-to-remember URLs that direct viewers to your website or a specific landing page. This bridges the gap between the physical and digital marketing realms and can provide you with measurable engagement metrics.

Test Your Design

Before finalizing your design, test it. Print it out at a smaller scale and view it from a distance to ensure it remains readable and impactful. You can also create a mock-up to see how it looks in a real-world setting. Gather feedback from colleagues or potential customers to refine your design.

Compliance and Permits

Lastly, ensure your billboard complies with local regulations and obtain any necessary permits. Each region may have different rules regarding the size, placement, and content of billboard advertisements.