SEO may be scary and confusing, but it does not have to be. There is only one rule that will keep your website ranking well without lots of expense and confusing terminology. However, the most significant rule is to write content for humans and not for the search engines. Humans are the ones who search for your content, and they are using search engines to find it. Search engines index your content, yet they are not reading it.
Tips To Increase Your Ranking Without Writing For The Search Engines
- Add keyword phrases in your slug so that your phrase is in the URL.
- Make sure that you use the ALT tags on the images with the keyword phrase.
- Update your website regularly. Google always loves updated content.
- Create XML sitemap and submit this to Google Webmaster, so your website gets indexed properly.
- Write only quality content and ensure that it’s readable. No one likes to read PhD dissertation. No one wants to read web content with keyword phrases on every sentence.
Keep Human and Real Queries on Your Mind: Writing content for humans means writing in a way you are addressing real human questions and not writing to rank for the search term. Instead of trying to insert the keyword phrases into unusual contexts, you must write logical, helpful, valuable content that solves problems and answers common questions.
Just Use Relevant Language: Famous phrases used for the search engine results may be a good starting place to be familiar with the language that customers are using whenever they are trying to solve problems and answer questions. Not only these suggestions will help you understand the customers better, but also they show exactly which phrases and words to use.
Never Be Repetitive: Whenever you are speaking in a conversation, you do not typically repeat the same phrase or work in each sentence. However, whenever you take a traditional route in SEO, it is simple to fall into that trap. You have to take note that search engines are now more advanced to understand different phrases that have the same concept. This only means that you can take a step back and note the synonyms or words that could make more sense compared to the keyword you are targeting.
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