Content marketing is the next marketing strategy which has gained massive popularity within a short period. With the advent of a digital era, people being digitally active, brands have understood the need for content marketing to climb the ladder of success.
Now, what is precisely content marketing? It is a form of marketing which deals with creating, publishing, and distributing content relevant to your market. SEO is just a subset of content marketing, if the created content is SEO-driven then it has higher chances of reaching the masses and boost brand engagement.
With the clarity of what does content marketing is all about, the question arises- unique content or SEO, which is better? Let me answer this later.
The focus has now shifted from traditional search engine optimization to unique and quality content to stand out, no longer bulky SEO driven content is the ideal method to bring in traffic. Nowadays the key solely lies in creating uniquely impactful and influencing content that inspires the audience to share, promote and drive traffic. Irrespective of the constant debate, one should remember that unique and useful quality content is also essential for SEO.
Reasons Why Unique Content Is Always Better Than SEO?
1. Since through SEO, chances are higher to be noticeable on social media portals and blogs, exclusive content is essential for engagement because the world only wants to see useful content.
2. Content is the way through which you communicate defining the product or service, so it is necessary to focus more on the content than making it SEO.
3. For proper search engine optimization the quality of content is the only way to stay in a higher rank for a more extended period.
4. If you are unable to produce uniqueness in the content, chances are higher to lose out loyalty of your customers irrespective of the search engine ranking.
Let’s come down to the fact that without both unique content and active SEO, your content will not be able to reach the broadest audience base.