Personal branding is a lot more than building and updating your social media profiles. It involves a much more in-depth, more personal, almost existential activity. Below is the list of personal branding questions I developed in the one decade to help my clients understand, decode and define their brand. I have also used many of these questions for developing my practice as a personal branding consultant.
These personal branding questions are for both; who wish to become a personal branding expert and those who wish to build their own personal brand.
- What is personal branding?
- Is building a personal brand challenging?
- How has personal branding evolved over the years?
- Does everyone have a brand?
- Why is personal branding important?
- How to get free media attention?
- How to monitor your personal brand?
- What’s my superpower – the thing I do better than anyone else?
- Why should you associate your brand with other strong brands?
- How to define your personal brand statement?
- How do you introduce yourself as a brand?
- What are your passions?
- What are your values?
- What do you see as your purpose?
- What are your strengths?
- What are the benefits of personal branding?
- What’s my ultimate career goal?
- How would you describe your personal brand?
- Why stand out from the crowd?
- How to position yourself uniquely?
- Who makes up my support system?
- What brings me joy?
- What makes me stand out from my peers?
- List a few things you can do to build an awesome personal brand?
- When was the last time you tried something new?
- When you don’t know the answer to something do you Google it?
- Do you believe in creating your circumstances?
- What successful people do you admire and model?
- What do you bring to the world that is truly yours?
- Do you rank first for your name in Google?
- How to define your personal brand?
- How to create your personal brand vision?
- Why should you associate your brand with other strong brands?
- What do you stand for?
- What makes you indispensable?
- What ways do you provide value?
- How are you differentiated?
- Do you lead or follow the crowd?
- What does status quo mean to you?
- Why are you the best?
- Why should anybody listen to you?
- Do you like to try new things?
- How to create your personal brand vision?
- When was the last time you read a book?
- How do you communicate your value?
- What are the trends shaping the new economy?
- How can you position yourself for these trends?
- Why did you choose to write a book on the topic?
- What do you find when you Google yourself (ego search)?
- What are your goals? Stretch goals?
- What is your written plan to reach them?
- Have you taken action yet?
- What kind of company do you work for? Visionary or Dinosaur?
- Do you Google, Bing, or Yahoo?
- How many substantive virtual connections do you have?
- Are you networking with influencers?
- What do I want to be known for?
- Do you follow at least 20 blogs in your field?
- Are you commenting on blogs a few times a week?
- Why should you start thinking of yourself as a brand?
- Who are the top personal brands that inspire you and why?
- When was the last time you wrote something someone disagreed with?
- What are the big ideas in your head? Do you have any?
- Do you have a fire in your belly?
- If not, how can you light a fire in your belly?
- Do you enjoy your job?
- Are you going through the motions?
- Can you name 5 social networks and how they work?
- What new things are you learning?
- Do you think?
- What are your weaknesses?
- What is your personal brand?
- Are you monitoring the Web with alerts?
- What was your biggest mistake? How did you fix it?
- What are the most important three things if you are starting from the beginning?
- How are you promoting your personal brand?
- Do I have a value proposition? Does it need to be refreshed?
- How to reinvent?
- Do you have a personal brand?
- What are your top 3 reasons for developing your brand?
- Where do you want to be 1, 5, 10 ,etc years from today?
- When was the last time you failed?
- What do you focus on for the development of your own personal brand?
- Do you have a blog?
- Can you create a blog?
- Do I have an online identity and does it clearly reflect my strengths?
- Can you write an eBook on something you are knowledgeable about?
- Have you asked to be a guest author on a prominent blog?
- Have you been told no in the last month? If not you are not taking enough chances.
- How long until you take action?
- What makes you different?
- What can I say to ignite attention and promote my career expertise?
- What do you want people to say about you when you’re not there?
- Who needs to know me so I can reach my goals?
- What are my values?
- What’s my favorite way to communicate?
- What’s my why?
- What would it mean to me if this personal branding thing took off?
- Do you think the idea of personal branding is commonly misunderstood?
- What books or resources on personal branding would you recommend?
- What would you tell people to focus on as a starting point?
- Can you offer an example of a universal lesson anyone can apply?
- What are some tips for growing your personal brand?
- How can I express and optimize my personal brand?
- What do your friends say about you?
- What was your biggest failure? What did you learn from it?
- How can a person strengthen their personal brand?
- Are personal brands different from traditional brands?
- Does everyone have a brand?
- How to be unique?