In today’s world, establishing yourself in the modelling industry requires much more than just a pretty face. From keeping your image in social media, connecting with your fans and hence building your personal brand is what will assist you in bagging major modelling contracts to accelerate up to your career. The need for personal branding is no more restricted to just celebrities but to any form of career such as modelling. Every kind of job requires to make its base. For a model, personal branding means the rightful balance between your true self and your social figure. Whether you are beginning your career or you are a well-established model, one needs to think of creating/recreating his/her personal brand. Your personal brand is your image and impression you want people to slot up in their mind.
Here I have jotted down a few personal branding tips for models:
Presence on social media: Personal branding in the modelling industry begins with the appearance on social media for your fans, photographers, or modelling agency to reach out. Try and stick to 2-3 media channels to efficiently manage your profiles with uniform focus.
Keep updating and communicating: In modelling, just having a pretty face does not guarantee sustainability in business. Your audience is the way to keep yourself in business. How well you name yourself to sell? – Is what that is essential. Make sure to keep evolving and re-evolving your brand to relate to your audience.
WRITE WRITE!! With your brand creation, remember to write — the ideal way to define your brand objective, mission and core values. With more content for your brand, you can reach more people.
Being natural is the best dress-up: The most critical aspect to ensure is to be as real as possible. Create your brand with authenticity. Use your talent and skill to back it up to highlight your organic look rather than an artificial one.
Focus on “YOU” The first thing to focus on while creating your brand is to focus on yourself solely, your strengths, your skills, what does your audience need etc. to let your audience know you instead of focusing what other people are doing. Your brand should solely be able to define you.
Have a stand!! The sole purpose of your brand is to define what you would be providing the industry unlike anyone else. Figure out you’re what you want to say via your brand and stick to it. People and industry will also be able to relate to you if you develop and keep up your point of view.