The whole idea of starting a business is to get more and more clients, and if you don’t get them, the entire purpose of business goes into the vein. If you want more clients, then here is the trick.
Focus on your personal brand if you want more clients and the reason for doing so are:
Creating content around who you are as a person (your experiences, your values, your passions) helps your audience develop a much deeper connection and trust as they feel connected to you at a personal level.
Sharing stories about how you overcame the impossible obstacles in our way helps your clients to step into their bigger vision. So, master the art of storytelling.
Putting a personal brand upfront offers you an advantage to stand out amidst competition, as most of your competitors will compete on price, quality, and other general attributes.
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