How to find out what really matters to you? 

Most people fail because they spend lots of time, energy, and money copying others. Of course, copying others is not the solution to building a successful career, and you need to understand the difference between you and the person you are copying.  

If you want to be successful, you must know what makes you different from everyone else; trust me, everyone in this world is gifted with at least one unique quality that separates them from others. 

You need to find out what really matters to you and keep the distractions and everything else that doesn’t matter at bay. Knowing what matters to you in the first place can help you build a unique personal brand. 

The best thing is – it’s very easy to find out what really matters. All you have to do is to ask yourself the following questions: 

  • How committed am I?
  • What is my value propositions? 
  • Am I able to communicate my value propositions? 
  • How am I different from my competitors?
  • What is something I can talk about anytime without getting bored? 
  • What is my expertise, and can I speak about it for at least 30 mins without any preparation? 
  • What does my clients, colleagues and audience value?
  • What is the purpose of my personal brand?
  • How can I help others with my personal brand? 

Once you know the answer to these questions, “what really matters to you” will be clear. This is the first and foremost step of personal branding. Before you find what you do, you need to figure out why you do it. To find the right path, you need to ask yourself why you are walking on that path in the first place.

Throughout my career I’ve learned this lesson, helping so many people from various industries find their uniqueness. So when someone asks for my advice, this is what I tell them.

If you focus on the things that really matter to your success, other problems will take care of themselves. In today’s scenario, distractions are normal. In life, there are ups and downs, thick and thin. These ups and downs can be, at times, stirring and disheartening. An absolute rollercoaster of emotions, but no matter what happens, it’s imperative to stay focused and do your best on the tasks that matter the most.