Personal Branding Questions

Personal branding is a lot more than building and updating your social media profiles. It involves a much more in-depth, more personal, almost existential activity. Below is the list of personal branding questions I developed in the one decade to help my clients understand, decode and define their brand. I have also used many of these questions for developing my practice as a personal branding consultant.

These personal branding questions are for both; who wish to become a personal branding expert and those who wish to build their own personal brand.

  1. What is personal branding?
  2. Is building a personal brand challenging?
  3. How has personal branding evolved over the years?
  4. Does everyone have a brand?
  5. Why is personal branding important?
  6. How to get free media attention?
  7. How to monitor your personal brand?
  8. What’s my superpower – the thing I do better than anyone else?
  9. Why should you associate your brand with other strong brands?
  10. How to define your personal brand statement?
  11. How do you introduce yourself as a brand?
  12. What are your passions?
  13. What are your values?
  14. What do you see as your purpose?
  15. What are your strengths?
  16. What are the benefits of personal branding?
  17. What’s my ultimate career goal?
  18. How would you describe your personal brand?
  19. Why stand out from the crowd?
  20. How to position yourself uniquely?
  21. Who makes up my support system?
  22. What brings me joy?
  23. What makes me stand out from my peers?
  24. List a few things you can do to build an awesome personal brand?
  25. When was the last time you tried something new?
  26. When you don’t know the answer to something do you Google it?
  27. Do you believe in creating your circumstances?
  28. What successful people do you admire and model?
  29. What do you bring to the world that is truly yours?
  30. Do you rank first for your name in Google?
  31. How to define your personal brand?
  32. How to create your personal brand vision?
  33. Why should you associate your brand with other strong brands?
  34. What do you stand for?
  35. What makes you indispensable?
  36. What ways do you provide value?
  37. How are you differentiated?
  38. Do you lead or follow the crowd?
  39. What does status quo mean to you?
  40. Why are you the best?
  41. Why should anybody listen to you?
  42. Do you like to try new things?
  43. How to create your personal brand vision?
  44. When was the last time you read a book?
  45. How do you communicate your value?
  46. What are the trends shaping the new economy?
  47. How can you position yourself for these trends?
  48. Why did you choose to write a book on the topic?
  49. What do you find when you Google yourself (ego search)?
  50. What are your goals? Stretch goals?
  51. What is your written plan to reach them?
  52. Have you taken action yet?
  53. What kind of company do you work for? Visionary or Dinosaur?
  54. Do you Google, Bing, or Yahoo?
  55. How many substantive virtual connections do you have?
  56. Are you networking with influencers?
  57. What do I want to be known for?
  58. Do you follow at least 20 blogs in your field?
  59. Are you commenting on blogs a few times a week?
  60. Why should you start thinking of yourself as a brand?
  61. Who are the top personal brands that inspire you and why?
  62. When was the last time you wrote something someone disagreed with?
  63. What are the big ideas in your head? Do you have any?
  64. Do you have a fire in your belly?
  65. If not, how can you light a fire in your belly?
  66. Do you enjoy your job?
  67. Are you going through the motions?
  68. Can you name 5 social networks and how they work?
  69. What new things are you learning?
  70. Do you think?
  71. What are your weaknesses?
  72. What is your personal brand?
  73. Are you monitoring the Web with alerts?
  74. What was your biggest mistake? How did you fix it?
  75. What are the most important three things if you are starting from the beginning?
  76. How are you promoting your personal brand?
  77. Do I have a value proposition? Does it need to be refreshed?
  78. How to reinvent?
  79. Do you have a personal brand?
  80. What are your top 3 reasons for developing your brand?
  81. Where do you want to be 1, 5, 10 ,etc years from today?
  82. When was the last time you failed?
  83. What do you focus on for the development of your own personal brand?
  84. Do you have a blog?
  85. Can you create a blog?
  86. Do I have an online identity and does it clearly reflect my strengths?
  87. Can you write an eBook on something you are knowledgeable about?
  88. Have you asked to be a guest author on a prominent blog?
  89. Have you been told no in the last month? If not you are not taking enough chances.
  90. How long until you take action?
  91. What makes you different?
  92. What can I say to ignite attention and promote my career expertise?
  93. What do you want people to say about you when you’re not there?
  94. Who needs to know me so I can reach my goals?
  95. What are my values?
  96. What’s my favorite way to communicate?
  97. What’s my why?
  98. What would it mean to me if this personal branding thing took off?
  99. Do you think the idea of personal branding is commonly misunderstood?
  100. What books or resources on personal branding would you recommend?
  101. What would you tell people to focus on as a starting point?
  102. Can you offer an example of a universal lesson anyone can apply?
  103. What are some tips for growing your personal brand?
  104. How can I express and optimize my personal brand?
  105. What do your friends say about you?
  106. What was your biggest failure? What did you learn from it? 
  107. How can a person strengthen their personal brand?
  108. Are personal brands different from traditional brands?
  109. Does everyone have a brand?
  110. How to be unique?