Personal Branding Strategies During Covid-19

Ever since the corona outbreak, a significant change can be seen around the world. Needless to say, this too shall pass, and we will come of this situation safer, better, and stronger. However, we all need to stay strong and prepare ourselves to be better in all aspects of our lives.

It’s no secret that social media influences social and political opinions to a great extent. Therefore, it is important for you as a personal brand to be responsible and accurate. A lot of fake news and wrong information regarding the diseases, Government, and other departments are making rounds. As a personal brand, it is your duty to pause, pay attention to the content that you received before you forward it to others.

It is not the time to think of profits; it is the time to have empathy for others. So, make plans that ensure the safety of the community and have ideas that help people to deal with the current situation.

Brands have already started realizing that this is the time to reinvent and revisit their existence to benefit in the long run. For instance, a lot of institutions have started taking courses or classes online. Besides, many health and wellness apps are offering free services. As a personal brand, you can play multiple roles and make people positive despite the situation.

You can think of innovative ways of supporting the community. Like the Lego employee who created a cartoon feature to educate children on health and safety.

We are in the digital era, which means pitching and promulgating is much easier today. With about 87% of the world’s smartphone population using chat messages and more than 100 billion messages exchanged just on Facebook’s products each day, you have the opportunity to get the good word around.