Building your personal brand is all about managing to bring out the best there is in it. So the key is to go for those particular strengths and manage to highlight them. You need to make sure that your are authentic and that you are going to inspire others with what you show. So do not attempt to be fake so as to appear better than what you are, because otherwise things will not work out as eventually your audience will realize that you are not authentic and will not connect well with you. Make sure you identify your audience, and see that you build your personal brand accordingly. You need to apply yourself consistently and come up with ways to keep your audience interested. Immediate results may be smallish, but if you keep working on it consistently you can expect to get even better results as people will realize how passionate you are at what you are doing. Nowadays it is critical that to build your personal brand you make sure that you set up an effective online presence.