There is nothing more vital to the success of a business than the measurable relationship and interaction between the brand and its customers. It can be discouraging to employees to think that brand engagement consists only of having to talk to your customers and contact them repeatedly, which is not true at all, as there are many ways of carrying out such engagement.
Below Are Some Simple Brand Engagement Methods
Loyalty Programmes: Loyalty programmes are an effective and strategic way to increase brand engagement. This ensures that the customer receives adverts and promotional material from you, whilst also being encouraged to make purchases and boost your profits, as a way of serving themselves too through the rewards. Having loyalty programmes not only helps retain customers, but it also displays to the market that you care about your customers and you are thankful, you want to give something back to them for trusting and relying on your brand.
Service Interaction: Service interaction is often overlooked as businesses don’t see this as a method of brand engagement, but if the customer is using your service then they are engaging with you. This can be seen on products such as computer games or mobile apps, whereby the customer uses the game and so is experiencing your brand as a service. You can also create subtle pop-up adverts and short messages of encouragement and enthusiasm.
Purchases: By making a purchase from your shop, whether online or in-store, the customer is engaging with your brand. They are viewing your stock and considering what they like and what they don’t like. By taking note of customer habits and purchase history, you can engage with them by realizing what it is that they love, allowing you to personalize any communication or adverts, which in turn encourages them to notice that you care, and so they are more likely to use your products or services in the future.
Feedback and Reviews: Feedback and reviews are one of the most useful, informative and enlightening types of brand engagement. They allow you to get an idea, how your customers view your brand, meaning that you can assess whether your desired message is being communicated properly to your chosen target market. Feedback can be taken through the use of surveys, questionnaires, ratings and simple requests for your customer to leave a review on your website or social media platform.
Subscriptions: Subscriptions are common in businesses that offer magazines, pamphlets or newsletter in hard copy or email, as a way of communicating their business news. This is a great way to keep customers informed and also encourage them to engage with you when they see something that catches their eye.
Social Media: In the modern-day world, the majority of human beings have social media accounts, providing the opportunity to have a massive reach. Most people are signed up to Facebook, and most businesses have their own Facebook page, this improves engagement by making it easy and simple for you to talk with the customer and understand their habits, it also makes it easy for a customer to refer you to a friend. Not only this but social media is the most common place to read, write and read reviews on products and services.
In conclusion, there are various techniques in terms of brand engagement that you do want to utilize and take advantage of within your day to day business functions. Engaging with the customer does not have to mean picking up the telephone and speaking to them, you can communicate with them in a variety of different ways, making them engage with your brand.