How to write personal branding statement?

Personal branding statement is a catchphrase that talks about the expertise one possesses and how one can make a difference. Your personal brand statement should be so crux that people can immediately relate or associate with that and can understand how you will be of benefit to them. The catchier it is the more recognizable it becomes.

Why does one need a personal branding statement?
One needs a personal branding statement to be successful, and to target the right audience. We are in the world, which is environed by competition from everywhere. The world which needs special every day, how do you differentiate yourself amongst others, will be communicated by your personal branding statement. Your statement will help you clarify your audience, exactly what you do, how you do it and for whom. 

How to write personal branding statement?
Well, writing personal branding is no rocket science. All you need to do is to focus on your key attributes while you write your personal branding statement. Once you know your key attributes, find out the best which can help you form a unique selling point or USPs for you.

Also, you should be able to answer these three most important questions…

  1. What value you can provide to the audience?
  2. How you are different or unique from others or what is your USPs?
  3. Who is your target audience?

Once you know all these answers clearly, creating a personal brand statement becomes easy. Besides, know that your personal branding statement should be punchy, impressive, catchy, easy to memorize, should speak of your authenticity, short, unique, specific, enticing, and should have elements which can create excitement in the audience to know more about you…… And that’s all that is required for an enchanting personal branding statement.

Pro tip: Don’t just create your personal branding statement on paper, or online: Live it!! It’s an indispensable part of who you are. ☺ ☺