Personal Branding Tips & Hashtags for MMA Fighters

Mixed Martial Arts (MMA), also referred to as cage fighting, is a full-contact combat sport based on striking, grappling and ground fighting that incorporates techniques from various combat sports from around the world. 

UFC fighters are one of the highest-paid athletes in the world; in 2020, the average contracted UFC fighter made approximately $148,000 when bonuses and base salary were added up. According to Nielsen Sports DNA, there are 451 million people interested in MMA (soccer has 901 million fans), and that makes MMA the world’s third most popular sport, behind soccer and basketball. 

There are thousands of MMA fighters globally, but only a few manage to position their personal brand at the top. Your skills are critical if you want to be on top as an MMA Fighter, but it is also crucial that the world see your skills and know more about you. 

MMA Fighter personal branding is the solution to reach a wider audience and increase awareness and brand engagement in this digital age. 

If you have ambitions to open doors for more and more opportunities, you need to develop an easily recognisable image for fans, promoters, and sponsors. 


DEFINE YOUR BRAND – For those of you who are not comfortable with the idea of promoting themselves, don’t look at it as self-promotion – as an MMA fighter, you must focus on building your personal brand. 

Every fighter should ask themselves:

  • What kind of fighter am I? 
  • What makes me different from everyone else out there? 
  • What is the image I want to convey? 

As a fighter, you are the brand. It is the brand that promoters want to sign, fans want to follow, and sponsors want to sponsor. 

BUILD CONNECTIONS WITH OTHER FIGHTERS – I’m sure you’re not the first MMA fighter, but that doesn’t have to be a bad thing – more people in your field can actually be good. Begin connecting and building relationships with other fighters that are local to you. Other local fighters don’t have to be competition; they can be great referrals too. Build connections, develop relationships and start working together; it may be more beneficial than you think.

HAVE A SOCIAL MEDIA PRESENCE – The importance of social media can not be ignored. You can widen your reach, position your personal brand more strongly, and boost brand engagement with social media. Use these platforms to show the world who you are; post your workout and fights photos and videos that let people learn more about you and how you’re different. Use social media to engage with fans, promotors, and fellow fighters, as it isn’t just about posting – it is also about engaging followers and finding new opportunities etc. Below are Hashtags for MMA Fighter that will not only help you position your personal brand but will also boost brand engagement on social media.

#mma #mmafighter #mmatraining #mmalife #mmanews #mmamemes #mmagirls #mmaworld #mmafighters #mmafights #mmaworkout #mmafight #mmashouts #mmagirl #mmar #mmagym #mmafitness #mmavideos #mmakids #fighter #mmaphotography #YOURNAME


GO OFFLINE – This is my most important tip, be sure to also position your personal brand offline. Join and participate in events, write articles for newspapers and magazines, run free classes to generate awareness, motivate youth, participate in speaking events, visit local businesses etc. Your personal brand doesn’t just stop online, it’s offline too.